Whitening Business Blueprint
A Step-by-Step Course for Dentists
Create a Boutique Whitening Experience Your Patients Will LoveÂ
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 I offer a licensed, trademarked done-for-you whitening bar model that gives dentists everything they need to open a fully branded, luxury whitening business. However, I realize that not every dentist wants to open a separate brick-and-mortar business.
That’s why I created the Whitening Business Blueprint.
This step-by-step course gives you everything you need to build a high-end whitening suite inside your dental practice or launch a standalone whitening studio on your own terms. You’ll learn how to design a luxurious, boutique teeth whitening experience that elevates your brand, excites your patients, and increases your bottom line.
This is not just about adding whitening, it’s about creating an exclusive, in-demand service line that your patients will talk about, share, and come back for.
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"Working with Dr. Emery to build our in-house whitening program Bespoke Blanc was a total game-changer! She helped us turn what used to be “just whitening” into an actual experience for our patients and they are obsessed."
Why Add a Whitening Business Now?
⚡️ Patients are actively looking for high-end cosmetic treatments and whitening is one of the easiest upgrades.
⚡️ Low overhead, high return: Whether you offer it in-house or in a boutique studio, you’ll tap into a high-margin revenue stream with minimal investment.
 ⚡️ Luxury guest experience: I’ll show you exactly how to design an unforgettable whitening journey, from ambiance to service.
⚡️ Acts as a direct funnel: If you open a standalone whitening studio, it becomes a powerful funnel that brings new patients into your main practice for additional cosmetic treatments. These patients are already invested in their appearance and open to more high-value services.Â
CLICK HERE IF YOU ARE INTERESTED
"Dr. Emery’s vision, creativity, and ability to make it all feel so doable made the process seamless. If you’re thinking about building your own whitening program whether in-house or for take-home, you need to learn from her. This is next-level, and I’m so excited she’s creating a course to help more practices do the same!"
What You’ll Learn Inside Whitening Business Blueprint
Module 1: The Profitable Whitening Model
- In-practice whitening suite vs. standalone studio: how to choose
- How to integrate whitening upgrades seamlessly into hygiene appointments
- The business case: high-margin, low-overhead, and scalableÂ
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Module 2: Operations & Setup
- Scheduling, payments, inventory, and luxury setup essentials
- Editable Employee Playbook with policies, scripts, and procedures
- Supply sources, menu templates, and customizable service namesÂ
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Module 3: Creating a Five-Star Guest Experience
- How to design a luxury whitening suite or studio your patients will love
- Team training, phone etiquette, and upsell scripts
- Creating an ambiance that feels exclusive and high-end
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Module 4: Marketing & Branding (with Influencer Strategy)
- Social media templates, hashtags, and daily content plans
- How to position your whitening business as a must-have luxury experience
- Working with influencers: how to find them, communicate, and build partnerships
- Includes a done-for-you influencer partnership agreement
- Whitening parties: how to host exclusive events that create buzz and drive revenue
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Module 5: Sales Mastery & Revenue Growth
- How to offer whitening as an effortless upgrade at every appointment
- Membership models and packages to increase recurring revenue
- Daily sales strategies and scripts to boost profitability
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Module 6: Tracking & Scaling
- Production goals, tracking tools, and strategies for growth
- Optional 1:1 support to refine your branding, menu, and marketing plan
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Exclusive Bonuses
- Editable Employee Playbook: fully customizable for your practice
- The Research Vault: software, vendors, supply lists, and more
- Social Proof Templates: done-for-you testimonial layouts and before/after guides
- Optional VIP Branding Session: work directly with me to refine your menu and branding
- Lifetime access
🖤 What People Are Saying 🖤
"If you’ve ever asked yourself, “How can we make whitening worth it for patients and the practice?" She’s the one to learn from."
Pre-Sale Enrollment Now Open!
Lock in your spot today and get everything you need to create your own luxury whitening business, either in your practice or as a standalone studio.
*Course modules will be available on July 7th
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Optional Upgrade:
Work With Me Directly
Upgrade at checkout to receive a personalized support call for your branding, menu refinement, and marketing strategy.
